I respect Tutu a lot; firstly as a professional and also as a friend. Her mind is a beautiful space: the way it works can’t be described. She’s forever brimming with ideas of how things should work and how to improve. A digital powerhouse; Google is lucky to have her.

Working with Adetutu was an inspiring experience. Her exceptional work ethic, strategic vision, and mastery of media planning and digital strategy are critical to driving business success in today’s fast-paced market. Adetutu possesses a rare blend of marketing acumen and thought leadership, deeply rooted in an understanding of Africa’s digital and cultural landscape. She consistently brings fresh insights and innovative approaches that empower brands to reach and engage audiences effectively. Her talent for aligning digital strategy with business objectives is unmatched, making her an invaluable asset to any organization focused on growth and impact. As a former manager, I’ve seen firsthand her dedication to excellence and her commitment to empowering others—qualities that make her an invaluable asset in any endeavor"

"I had the pleasure of working with Tutu at Google for 5 years, and I was consistently impressed by her creativity, tenacity and marketing savvy.What really stood out about Tutu was her ability to problem solve in the most creative ways, and her eye for what would resonate with customers. She has a real talent for taking a concept into a strategy and turning it into something truly engaging.She led key initiatives with high levels of complexity and delivered growth in several multiples of the initial base. Beyond her creativity, Tutu is also a great leader and teammate, always willing to lend a hand and collaborate on projects. I'm confident they'd be a valuable asset to any project or company."