MARKETING LEADER | CREATIVE ECONOMY CATALYST

Transforming the African Creator Economy

Meet Adetutu Laditan: a seasoned marketing strategist and digital visionary dedicated to driving product growth and empowering creators across Africa’s dynamic creative landscape

10+

Years of Transformative Leadership

Over a decade of driving significant growth in marketing, sales, and digital innovation. A catalyst for change in Sub-Saharan Africa’s creator ecosystem, championing innovation, inclusivity, and sustainable success across the digital landscape.

100+

Creators Empowered

Led strategic programs that directly supported and empowered more than 100 independent creators, enhancing their global visibility and monetization opportunities.

10+

Industry Recognitions

Honored with over 10 prestigious industry awards and recognitions, including serving as a Cannes Lions Jury member, showcasing leadership and innovation in the digital creative space

Core Services

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Beyond the Creator Economy

Other projects and Initiatives



  • MADE acronym ‘Making a difference everywhere’
    is a multimedia education platform designed to support the growth of Women in Africa in building their business, career and brand through the power of technology and storytelling. Our goal is to support ambitious women in building wealth + creating lives they love by leveraging tools and resources available within the digital ecosystem.  Learn More


  • Green Spaces
    is an eco-conscious company committed to driving sustainability in African cities. By creating and nurturing green spaces, it enhances urban living, promotes sustainable lifestyles, and improves the health and well-being of local communities through the planting of trees and plants.
Our testimonials

Feedback from Valued Partners

Tayo G.
Product Lead, British Gas

"I respect Tutu a lot; firstly as a professional and also as a friend. Her mind is a beautiful space: the way it works can’t be described.
She’s forever brimming with ideas of how things should work and how to improve. A digital powerhouse; Google is lucky to have her."

Stephen Onaivi
Managing Director, MediaReachOMD

"Working with Adetutu was an inspiring experience. Her exceptional work ethic, strategic vision, and mastery of media planning and digital strategy are critical to driving business success in today’s fast-paced market. Adetutu possesses a rare blend of marketing acumen and thought leadership, deeply rooted in an understanding of Africa’s digital and cultural landscape. She consistently brings fresh insights and innovative approaches that empower brands to reach and engage audiences effectively. Her talent for aligning digital strategy with business objectives is unmatched, making her an invaluable asset to any organization focused on growth and impact. As a former manager, I’ve seen firsthand her dedication to excellence and her commitment to empowering others—qualities that make her an invaluable asset in any endeavor"

Olumide Balogun
Director, West Africa, Google

"I had the pleasure of working with Tutu at Google for 5 years, and I was consistently impressed by her creativity, tenacity and marketing savvy.What really stood out about Tutu was her ability to problem solve in the most creative ways, and her eye for what would resonate with customers. She has a real talent for taking a concept into a strategy and turning it into something truly engaging.
She led key initiatives with high levels of complexity and delivered growth in several multiples of the initial base. Beyond her creativity, Tutu is also a great leader and teammate, always willing to lend a hand and collaborate on projects. I'm confident they'd be a valuable asset to any project or company."